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Aer Lingus

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about aerlingus

In 1936, as our fledgling State struggled to establish itself, the national airline was born. And during the dark post-Second World War era of protectionism and isolationism, the airline represented a powerful symbol of contact with the world outside. The magic of air travel was a potent force as late as the 1960s, when Irish children were routinely brought to Dublin Airport to watch the aircraft on their Holy Communion day. It was also the only place in Dublin where it was possible to buy Coca-Cola from a vending machine, the American dream in a bottle. And when we took delivery of our first Boeing 747 in 1971, 20,000 people turned up to herald its arrival.

In 1974, the airline engaged in its first major branding exercise, with the launch of the green and blue livery that reflected the distinctiveness of being Irish. The shamrock motif became an integral part of our corporate identity and established Aer Lingus, globally as Ireland's national airline.

The 1980s was the decade when mass air travel became a reality. It was also the decade when emigration was once more a prominent feature of Irish life, except that this time, thanks to affordable air travel, it no longer meant permanent separation of families. Now, by contrast with the 1950s, well-educated, well-heeled emigrants could return home several times a year if they wished.

As the 1990s progressed, so Ireland became - almost overnight - a member of the first world. In 1996, Aer Lingus was the subject of a major rebranding, with the introduction of the fresh shamrock logo, a softer logotype, and livery that is integral to the brand today. A unique feature of the new corporate Identity is the use of quotes from Irish literature. As Ireland took its place among the developed nations of the world, so Aer Lingus needed to step onto the international stage. The stylish designer uniforms introduced in 1998, designed by Louise Kennedy, an Irish designer of international repute, were visible testimony to this new-found style and confidence.